One of the best definitions of SEO comes from Search Engine Land.
“SEO stands for ‘search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.”
Without argument, the best way to get better organic search engine optimization results is through content creation. Our approach to securing better organic search engine optimization rankings is simple and revolutionary – tell the truth. Fancy strategies for back-links and gaming the system are a waste of time effort and money. Face it, Google, Bing, Yahoo et al have spent largely and well hiring the brightest and best they can get. Their employees have almost unlimited resources and time to pierce the most brilliant manipulations. But Search Engines must produce relevant results for queries. You must understand that Search Engines are literally between a rock-and-a-hard-place – either Search Engines provide relevant results or that Search Engine will cease to be used. The only way for the Search Engines to know what is relevant is to read and catalog the pages on your website (and a host of others). If you “Tell the Truth” about the information on your website and tailor the content to match your viewer’s expectations, you’ll rank higher! It’s not simple, but it works!
But almost equally important is the internal structure of the website pages themselves. Proper use of all the “rules” that the major search engines such as Google, Bing and Yahoo is crucial to achieving organic search engine optimization. Having page titles, for instance, that are relevant to the topic at hand, is really important in driving web traffic to your website. The Meta-tag for description is also very useful to reinforce listings in Search Engines. Employing accurate XML Site Maps and making sure that spiders from the search engines are able to easily traverse site navigation adds to better Organic Search Engine results.
Questions? Contact us and we’ll be happy to give answers!