One of the prime objectives for a website is to attract visitors by using keywords within the content. Your message will not get out if people don’t read it. With the announcement from Google, that preferential Search Engine Optimization ranking will be given to secured websites – websites that have a SSL Certificate and are referenced by HTTPS rather than the heretofore traditional HTTP – your cost to host your business’s or organization’s website just increased.

Secure to promote your websiteSecure Websites as SEO

According to Google “We hope to see more websites using HTTPS in the future,” Google said in a blog post, referring to the protocol for securing communications over digital networks. There are several flavors of Site Security Certificates needed to make your website run with HTTPS. The cost for a SSL is anywhere from $30.00 to $900.00 per year with multi-year pricing available. Surprisingly the cost of one of the most popular SSL’s is increasing more than 100% as well.

What Security?

Secure Socket Layer is the Internet’s way of making sure that the website has a proven pedigree. A Security Certificate comes in a couple of flavors. The least expensive assures that the website’s purported owner is indeed the owner of said website. More expensive certificates enable encryption of traffic from and to the computer in the sky & the local computer and that the information on the host computer is protected. The general rule is that the more costly the Security Certificate, the more bases it covers.

It is not clear what level of SSL will be recognized by Google to gain a higher ranking.

The Future

Giving SEO preference to “secure” websites is a pretty neat trick for Google to pull off. Would it surprise anybody that Google will shortly be offering SSL’s? Or that eventually, Google may offer a “premium” version of Google Analytics where users would pay a monthly fee in order to get access to full keyword data from natural search referrals.

Next Step

If your website does electronic commerce and handles credit card transactions, or if you’re – for instance, an insurance company accepting policyholder information, it’s already covered. However if your company or organization’s website is just an informational one – or your website processes credit cards via a third party website (Paypal, Shopify, Amazon Services, etc.) there will be a problem. Not sure if your website’s SSL gives you an advantage? Try accessing your website using HTTPS:// rather than HTTP://.

If you have more questions contact 3Planets – Internet Solutions!