One common issue with existing websites is the plaintive question “Why, why, why has traffic tanked to my website?” Most of the time, there is an answer! And the answer is first, don’t panic!

Trending downwardsMany people think that once a website gets built… that’s all they have to do. Visitors will magically just show up. Let’s put this urban myth to bed for all time… it just ‘ain’t gonna happen’. Websites that rank well and have good traffic are worked on regularly. If you get nothing else from this article … get this one:

Search engines LOVE current, relevant, entertaining and well-written content.

  1. Make sure that your website is able to be viewed by desktop computers, tablets and cellphones. Many times, websites are not visible due to issues with servers or advances in computer technology. By the way, you are aware that more and more visitors to your website are from tablets and cellphones, right?
  2. Check your Google Webmaster – for any Google penalties. And check your Bing Webmaster tools – too! If you have any penalties identify and fix them. If not, move to the next step. If you do not have access to Google Webmaster Tools or Bing Webmaster Tools, contact us and we’ll help you get them!
  3. Dig Deeper. Spend time reviewing your Google Analytics – You may see trends that will assist you in identifying where your drop in your traffic has occurred. A few examples of things to look for: Did visitor’s time on your site drop? Did page visits to a specific page drop? Look for trends that will help you identify what changes need to be made on your site.
  4. Has your page rank dropped? Google ranks your page’s authority on a 0-10 scale. The higher the number, the more authoritative your page is.
  5. Evaluate your sitemap
    A sitemap tells search engines when new pages have been added and how often to check back for changes on specific pages. Make sure all of your website pages and landing pages are included on your sitemap. If your website does not have a sitemap… add one!
  6. Review your content. Make sure that your keyword appears in your description tag, H1 tag (traditionally the headline) and in the body of the document. Whenever you add new or make changes to content, notify Pingler – – of the changes so the robots will come and crawl your site. Pinging is sure to increase your traffic.

A successful organic website is important whether or not you choose to add traffic non-organically, e.g., by paying for traffic with pay per click or pay per thousand impressions to get traffic there…